Barstool's personalities are the brand, which makes their voices a prime target for impersonation. Resemble AI combines real-time deepfake detection with neural watermarking so fabricated clips can't pass as authentic Barstool content whether they're spreading on social media, inside a competing podcast feed, or in fraudulent ads.
Detect analyzes audio frame by frame to flag synthetic inserts, while PerTh embeds an inaudible signature in every authorized episode. When a suspicious clip surfaces online, Barstool's legal and comms teams can quickly verify whether it's real and prove impersonation when it isn't.
Watermark every podcast and video release so Barstool's on-air voices can be verified wherever clips appear online.
Resemble Detect flags AI-generated inserts or impersonations frame by frame, surfacing issues before they go viral.
Quickly confirm whether a clip circulating on X, TikTok, or YouTube originated from an authentic Barstool recording.
Detect unauthorized use of talent voices in ads, scams, or rival content, and take action with a verifiable paper trail.
Retrained continuously against the latest voice cloning tools, so defenses keep pace with evolving deepfake tech.
SOC 2 Type II infrastructure (in progress) fits into Barstool's media security stack without disrupting existing workflows.
