Attack Vectors

What and how generative AI techniques are used to deceive, impersonate and defraud.
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Pig butchering and romance scams

Multimodal
Corporate Fraud
Consumer Fraud

Long-con scams use deepfakes to sustain extended social engineering relationships, including romance scams, pig-butchering investment fraud, and business relationship attacks. The deepfake provides the authenticity signal that keeps the target engaged for weeks or months.

Use cases: Finance · Telco · Marketplace

How it works

  • Initial contact happens through dating apps, social media, or business networking platforms
  • The attacker introduces a synthetic identity supported by deepfake video calls and cloned voice
  • The relationship builds for weeks, then transitions to a financial ask or investment opportunity

Where it shows up

  • Romance scams using deepfake video of celebrities or fabricated personas, including a 2024 case where a French victim lost USD $850,000 to a fake "Brad Pitt"
  • Pig-butchering schemes pairing crypto investment fraud with deepfake video calls
  • Business relationship attacks where a cloned vendor or partner builds trust over months before redirecting payments
  • Fake recruiter or job offer scams using synthetic interviewers
  • Investor introduction scams using deepfake fund manager video