Meta, Apple remove Kromix AI ‘nudify’ app over deepfake concerns
Meta and Apple reportedly removed the Kromix AI 'nudify' app from their platforms due to its alleged capability to create non-consensual intimate deepfake imagery. An advertisement for the app reportedly featured a sexually explicit deepfake resembling a prominent US political figure.
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Meta and Apple have reportedly taken action against Kromix, an AI-powered image editing application, following accusations that it enabled the creation of sexually explicit deepfake content involving real people. Meta reportedly removed advertisements for the application from Facebook and Instagram, while Apple reportedly took Kromix off its App Store. The incident has renewed concerns about how AI tools capable of producing non-consensual intimate images are reaching users despite platform restrictions. These 'nudify' tools can allegedly manipulate ordinary photographs to create fabricated sexually explicit images or videos of individuals without their consent. One advertisement for Kromix reportedly featured a sexually explicit deepfake resembling a prominent US political figure, raising concerns about the potential misuse of such technology. Meta has publicly stated its prohibition of non-consensual intimate imagery, including AI-generated material, and has taken measures against advertisements for 'nudify' applications. Apple also maintains strict rules against explicit sexual content and applications that facilitate prohibited material.