The TAKE IT DOWN Act is the first US federal law specifically targeting AI-generated content harms. It criminalizes the knowing publication of non-consensual intimate imagery including deepfakes (“digital forgeries”), and requires covered online platforms to remove reported content within 48 hours of valid notice.

• Authentic and AI-generated intimate imagery of identifiable individuals
• A stricter standard for minors: any deepfake of a minor with intent to abuse, harass, or sexualize, regardless of distribution intent
• Online platforms that primarily host user-generated content or are designed to publish such material

• Criminal: up to 2 years imprisonment for adult NCII; up to 3 years for content involving minors
• Covered platforms must implement a notice-and-removal process and act within 48 hours of valid notice
• FTC enforces platform obligations under the FTC Act; non-compliance treated as an unfair or deceptive practice
• First conviction issued April 2026 against an Ohio defendant who used AI to create NCII of neighbors and minors