With an impressive 2.68 billion* active users worldwide, YouTube reaches nearly a third of the global population. Surprisingly, this figure doesn’t include the 1.4 billion people in mainland China, where YouTube has been blocked since 2009**. Clearly, video content remains a powerful force. YouTube is now introducing a video dubbing feature, enabling creators to add multi-language audio. This update should boost the time spent on the platform. Top creators like PewDiePie, Mr. Beast, and CocoMelon can expand their audiences even more. According to LemonGrad, an online English teaching resource, English is spoken by just under 20% of people worldwide. With this new feature, English-speaking creators can potentially connect with 80% of the untapped global audience. The possibilities for non-English creators are even more significant! This update allows creators to reach not only native speakers but also a global audience. Let’s explore this opportunity and how to make the most of it.
Will Dub YouTube Content For Subs
A TechCrunch report reveals that in January 2023, a select group of YouTubers saw up to 15% of their views come from dubbed videos. To put this in perspective:
- 1 million monthly views would gain an extra 150,000 views.
- 10 million monthly views would receive an additional 1.5 million views.
This doesn’t even account for the compounding effect of total views month-over-month. The dubbing feature allows creators to tap into new audiences, turning them into global stars. For example, Mr. Beast already manages 12 localized channels alongside his main English-speaking channel. With the dubbing feature, he can consolidate his global audience, allowing them to enjoy his content in their native language. This will likely increase the time spent on his channel and boost his standing in YouTube’s algorithm.
On the other hand, non-English channels can also benefit from the audio dub feature. With growing interest in content like K-Pop, Anime, and Bollywood in the US, there’s significant potential for creators in these niches. India’s film industry is the largest globally, and Sony Entertainment Television India’s (SET India) YouTube channel ranks third with 154 million subscribers. At the time of this post, the channel had uploaded over 58 videos within the last 24 hours. With popular shows like Indian Idol and India’s Got Talent, the dubbing feature could further increase the appeal of Bollywood’s vibrant content to global audiences.
How To Transition To A Global Audience
Now that we’ve identified the opportunity, how can we capitalize on it ASAP? Start by addressing crucial questions related to localization:
Q: Which languages should I dub my videos in?
A: Consider the questions below.
1. Start with languages spoken by the largest YouTube audiences by country.
Find more statistics at Statista
2. Focus on the largest non-native speaking audiences for your channel. Example: If Indonesia is your largest non-English speaking country, then Indonesian speakers may have a higher likelihood of finding your content appealing.
3. Target languages spoken by large populations worldwide that are different from your native language.
Example: Portuguese is spoken in Brazil, which has a top-10 global population.
The choice of languages for dubbing your YouTube videos is ultimately up to you, but it’s important to start somewhere. Based on MrBeast’s experience, it’s crucial to localize not just your new videos, but your entire catalog. If a French speaker enjoys your newly localized content but finds older videos in another language, they may leave your channel. This could negatively impact session length and result in fewer recommendations by YouTube’s algorithm.
Learn how to add multi-language audio to your videos with this Google support link.
Lastly, inform your audience about the update by announcing that all of your video content, including dubbed videos, is now accessible on your official channel for everyone, regardless of language.
How Do I Dub My YouTube Videos In My Voice?
There’s a significant challenge in the localization process: the voice-over. How can you dub your voice in another language? Let us guide you into this exciting world of Generative AI, where Resemble AI’s voice cloning and AI voice technology come into play. Combine our realistic speech-to-speech feature with our Localize tool to dub your content in 60+ languages! Just follow these three steps for English speakers:
Step 1: Use our voice cloning technology to clone your voice in native English.
Step 2: Upload your YouTube video’s Spanish-dubbed audio file (Pro account required) to the Speech-to-Speech module under ‘EFFECTS’ tab.
Step 3: Set your voice and then click the green play button to convert the original Spanish audio file into your custom AI voice! You’ll sound like a native speaker.
Optional: if you have the translated transcript of your YouTube video, you can opt for our realistic text-to-speech feature to localize your AI voice into any of our 60+ languages.
Below is an example of our Localize tool at work. During Brazil Immersive Fashion Week 2023, our founder Zohaib Ahmed was interviewed in English by BRIFW. We then dubbed an AI voice-powered Portuguese version for BRIFW’s primarily Brazilian YouTube audience. Press play to compare the original English with the AI voice generated Portuguese.
English Version (begins 40sec in)
2023 Brazil Immersive Fashion Week
Your YouTube Subscribers Deserve Your AI Voice
Concluding the news of YouTube’s video dub feature announcement, combining localization with Generative AI voice will result in authentic and on-brand video content. Connecting with global users with your cloned voice in their native language is a smooth transition to becoming a global creator. You can even get creative. For example, MrBeast’s Japanese voiceover is a Naruto voice actor! With explicit consent, our AI voice model can train realistic voices like this for your content. Pro-tip, you need to adopt new platform features early for the algorithm to reward your participation. Take the next step! We invite you to explore our Localization tool’s capabilities by booking a demo.
It’s Free To Dip Your Toes Into Generative Voice AI
Before you go, clone your voice for free using our generative voice AI technology. Once you clone your voice, use realistic text-to-speech or speech-to-speech to hear the AI voice generator at work! If you’re really curious about hearing yourself speak Korean or with a realistic British accent check out our localization feature of over 60+ languages.
Custom AI Voices that go Beyond Borders
Resemble enables you to clone any voice regardless of the language, so you can focus on building your experience.