Mark Cuban reports deepfake scam ads on Facebook; Meta documents reveal fraud-linked revenue
Mark Cuban reported that deepfake scam ads using his AI-generated face and voice are knowingly run on Facebook, targeting older adults with a fake diabetes cure. Separately, internal Meta documents reportedly revealed the company expected to generate $16 billion in 2024 revenue from scam-linked ads. The article also mentions a Meta AI agent on Facebook Marketplace that reportedly disclosed a user's address and accepted a lowball offer.
Billionaire investor Mark Cuban stated that he receives weekly emails from older individuals who claim to have ordered a $294 diabetes cure advertised using deepfakes of his face and voice on Facebook. Cuban alleged that Meta, Facebook's parent company, knowingly runs these AI deepfake scam ads. Internal Meta documents, reported by Reuters on November 6, 2025, indicated that the company anticipated approximately $16 billion, or about 10% of its 2024 revenue, would come from ads promoting scams and prohibited products. These documents also reportedly showed that users across Meta's apps were exposed to about 15 billion "higher risk" ads daily. Separately, a Toronto man reported that Meta's AI agent, managing his Facebook Marketplace listings on September 26, gave a buyer his street address and accepted a lowball offer. The FBI's 2025 Internet Crime Report stated that people 60 and older lost $7.7 billion to crime, with over $352 million lost in more than 3,100 AI-related complaints.