A Celebrity Deepfake Endorsement
The rapid advancement of AI technology has blurred the boundaries between reality and artificial intelligence. Deepfake technology, a manifestation of AI’s incredible capabilities, has launched itself into the public eye, bringing forth ethical concerns. One such concern emerged recently when Gayle King, the renowned host of “CBS Mornings,” found herself at the center of a deepfake ad sponsoring a weight loss company.
Taking A Stand For Data Privacy
With an illustrious career in broadcast journalism, it didn’t take long for King to discover that a fake video was circulating across the internet. The deepfake video falsely depicted her endorsing a weight loss product, Artipet. However, it didn’t take long for Gayle King to denounce the fraudulent video, making it unequivocally clear that she had no association with the product.
Deeper Analysis of Digital Manipulation
Let’s break down the edited video in further detail to understand what type of deepfake content was at play. The video consists of real footage from the past where King is promoting her podcast. The digital manipulation occurs in the deepfake audio or deepfake voice of Gayle King. The audio alone is manipulated to promote the weight loss product. This incident is emblematic of the challenges we face in distinguishing real from fabricated content.
CBS This Morning sets the record straight about Gayle King’s celeb deepfake video.
Accessibility: AI Celebrity Voice Generator
How to make a deepfake video? A Google search is all it takes to learn how to create a video deepfake. The availability of celebrity voice AI, thanks to AI Celebrity Voice Generators, open-source projects, and similar AI tools allows individuals access to entertainer’s voice data. From there it’s a matter of video editing and digital manipulation like King’s is born. Her deepfake ad isn’t an isolated incident. There’s been a surge in deepfake scams and unethical AI examples, with recent victims, Emmy winner Tom Hanks and MrBeast, the most popular YouTuber. Both were depicted in fake video advertisements this week. These ‘scam-vertisements’ of fake content, propelled by generative AI, pose a severe threat to personal reputations and place a damper on the benefits of AI for advertising.
Bringing AI Ethics To The Forefront
The Gayle King deepfake incident underscores the deeper ethical questions surrounding AI Safety. As AI voice technology continues to evolve, digital manipulation and AI misuse must be addressed. This raises concerns about responsible AI, data privacy, and the potential for copyright infringement.
The Fight Against Deepfake Content
In addition to AI ethics, it’s imperative that we remain vigilant and implement AI safeguards against the misuse of AI-generated content. Some social media platforms like TikTok have taken steps to label synthetic or manipulated media as fake. While some may question OpenAI’s ethics, ChatGPT will not provide any detailed information when prompted about creating deepfakes. Below are LLM responses to two basic prompts about deepfake content creation. ChatGPT and Google’s Bard declined to provide responses to the prompt. ChatGPT goes as far as calling the deepfake prompt unethical and potentially illegal. Bard doesn’t have a stance on the ethical implications of responding to the prompt but does its part to pass on the question. Anthropic’s Claude on the other hand goes into full detail about how to make a deepfake video or audio deepfake, how to distribute the deepfake, and the challenges associated with detecting deepfakes. In the end, Claude does mention that AI misuse through deepfakes raises AI ethics concerns.
Resemble AI’s Deepfake AI Fraud Detection
As we grapple with the ethical challenges of AI and deepfake technology, Resemble AI continues to prioritize AI safety against digital deception. With tools like Resemble Detect for AI fraud detection and PerTh, our AI Watermarker for IP catalog protection, individuals and companies can safeguard their digital identities and reputations with our AI security stack.
- Resemble Detect AI Voice Detector: Resemble Detect is a real-time deepfake detection model powered by advanced AI models. The deep neural network can identify and distinguish genuine from fake AI voice content. In the context of deepfake scams, Resemble Detect plays a pivotal role in detecting celebrity AI voice early, preventing the circulation of a deepfake celebrity video, and preserving the reputations of public figures.
- PerTh, AI Watermarker for IP Catalog: Resemble’s AI Watermarker is designed to protect intellectual property and content authenticity by embedding invisible watermarks into audio content. Content creators, including public figures like Gayle King, can utilize this technology to verify the authenticity of their work and voice data, thus safeguarding their reputations and digital identities.
Keeping AI Fraud Prevention Top of Mind
The Gayle King deepfake incident serves as a poignant reminder of the ethical dilemmas and challenges we face in our AI-driven world. As technology advances, our commitment to responsible AI use and the preservation of truth and authenticity becomes paramount. With the assistance of cutting-edge tools like Resemble Detect and AI Watermarker, we can fortify our defenses against the deceptive potential of deepfakes, ensuring a safer and more secure digital future. In doing so, we take strides toward preserving our digital identities and upholding the principles of ethical AI use.
