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How to create an AI Voice for your Brand

Aug 17, 2022

Human-sounding AI Voices can create a more intimate connection with customers. But they can also come across as creepy or uncanny. The most important thing to remember when creating a branded AI voice is to make sure it is unique to your brand. This means that your voice should be different from any other voice on the market. When you’re ready to create your branded AI voice, there are a few things you need to do to get started.

A study by VoiceBot shows that 71% of consumers prefer a human-sounding AI Voice. In this article, we’ll break down what makes a good AI Voice and what your brand needs to do to create one.


What makes a good Branded Voice?

The first and most important question you need to ask is what makes a human-sounding voice The answer is simple: it needs to be recognizable, unique, and relatable.

Recognizability comes from having a voice that is distinct from other voices. This can be achieved through pitch, timbre, or accent.

Uniqueness comes from having a voice that is not like any other voice. This can be achieved through inflection, intonation, or word choice.

Relatability comes from having a voice that is similar to other voices. This can be achieved through facial expressions, body language, or tone of voice. Think of what truly represents your brand and resonates with your audience. Chances are, this voice needs to be tweaked and altered for different locales. Check out how Resemble Localize can help you retain your branded voice and make tweaks in delivery, accent, and language to reach a broader audience.


71% of consumers prefer human-sounding voice study shows users prefer human sounding voices

Creating the Voice with Resemble AI

Creating your brand’s AI Voice is simple with Resemble AI. We’ve made it possible to drag and drop audio data and build your AI voice within minutes. We handle all of the processing and filtering that needs to be done in order to craft a voice that sounds pitch perfect.

However, we don’t just stop there. We give creatives the ability to iterate on their AI voice by uploading more data with different styles, tones, and deliveries. After training is completed, the voice font is updated and the voice is retrained to fit the new data.

Once you’re satisfied with your brand’s voice, you can use it through our web application or API.

Here are a few tips to keep in mind when creating a human-sounding AI Voice:

1. Use a high-quality recording

The first step to creating a human-sounding AI Voice is to use a high-quality recording. This means recording in a quiet environment with good microphone placement.

2. Use a natural cadence

When speaking, use a natural cadence. This means speaking at a natural pace and rhythm. Avoid sounding too robotic or stilted.

3. Use natural language

Use natural language when speaking. This means using contractions and filler words like “um” and “uh.” Avoid sounding like a machine by using natural language.

4. Use expressive language

Use expressive language to convey emotion. This means using inflection and stress to emphasize important words. Avoid sounding monotone or flat.

5. Use a friendly tone

When speaking, use a friendly tone. This means sounding happy, enthusiastic, and interested. Avoid sounding bored, angry, or sad.

Tools to Evaluate your AI Voice

To understand if your AI Voice is good, you need to understand how people perceive speech. We can hear speech in different ways, depending on the situation or on our emotions.

Resemble AI offers tools that can help conduct subjective tests, and help you understand how people react to your AI Voice and how it all ties together with your brand.

To create a custom branded AI Voice, book a demo with one of our specialists.

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