The 2025 Deepfake Threat Report — Resemble AI
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The 2025
Deepfake
Threat Report

A breakdown of global incidents, their impact and the implications of the growing AI deepfake crisis

1,567 Unique verified deepfake incidents — generating 296.4B combined media impressions across 3,253 reported incidents
80%+ Of deepfake incidents did not disclose financial damage — so while $1.28B in losses were reported, the true financial toll is likely far greater
20% Of all incidents involved CSAM or NCII — 311 unique incidents targeting real people's bodies or children's safety
Zero The lag between a major world event and the first deepfake response — deployment within hours became the norm in 2025
350× The reach of the top 5% of Critical incidents over Minimal incidents — generating 68% of all media reach. A brand targeted at this tier averages 2.8B impressions per incident
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Cover — The 2025 Deepfake Threat Report
Section 01

The attacks with the highest reach are Brand & Reputation: for this style, coverage is the whole point

In 2025, deepfake incidents collectively reached an audience of 296.4 billion — roughly 37 times the global internet population. That reach is sharply concentrated: 54 unique incidents with five or more sources averaged 1.5 billion impressions each, while 81% of all unique incidents were covered by a single outlet.

  • 296.4B total media reach across 1,567 unique incidents (~3,253 reported)
  • Brand & Reputation attacks generated 156.3B in reach — more than all other categories combined
  • 81% of unique incidents were single-source, averaging 112M reach each
  • 54 unique incidents with 5+ sources averaged 1.5B reach — 13.4× the single-source average
  • Fraud incidents caused the majority of documented financial losses while generating a fraction of Brand & Reputation reach
Media Reach by Attack Type
Combined reported reach by attack type. Brand & Reputation attacks, which include fake endorsements, impersonation and defamation, dominate reach.
Brand & Reputation
156.3B
Political Disinformation
41.2B
NCII
37.9B
Consumer Fraud
26.5B
CSAM
22.1B
Corporate Fraud
8.5B

While the reach of corporate fraud looks small by comparison, these attacks often happen by defrauding employees and are only surfaced by an inside source or whistleblower. Despite attempts to keep them quiet, corporate fraud attacks still reached nearly 9 billion global impressions throughout the year.

Section 02

$1.28 billion in fraud losses documented — with unknown billions more in brand, emotional, and individual damage hidden

In 2025, deepfake fraud cost documented victims over $1.28 billion. Corporate and consumer fraud operate at different scales, hit different victims, and leave very different footprints.

Corporate Fraud
Consumer Fraud
Incidents
2025 unique documented incidents
41
289
Documented Losses
Total verified financial damage (USD)
$74.9M
$1.34B
Largest Single Incident
Highest single documented loss
$35M
$700M
No Reported Damage
Incidents with no documented financial figure
71%
83%
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1,567 verified incidents Deduplicated & peer-reviewed Free — no credit card