Building Virality For Your Product With Geoff Cook

Building Virality For Your Product With Geoff Cook

Geoff Cook is a serial entrepreneur and public company CEO. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020. He started his first company from a Harvard dorm and...
Creating Ad Experiences with Bowen Mendelson

Creating Ad Experiences with Bowen Mendelson

Today we have Bowen Mendelson of the Son of a Mendel agency who’s worked with brands like The Coca-Cola Company, Orange Theory, BP, Quaker, Navy, Federal, Sears, Huggies, and many more. In this episode, we talk about the fundamentals of creative direction, where...
The Steps To Localize and Culturalize Your Content

The Steps To Localize and Culturalize Your Content

Kate is a unique hybrid of an applied geographer, writer, and content culturalization strategist with a passion for global cultures and media technologies. With broad experience in the fields of geography, cartography, geopolitics and cross-cultural issues, Kate is a...
The Creative Director’s Playbook For Audio Advertising

The Creative Director’s Playbook For Audio Advertising

This is a podcast interview with Sam Crowther of A Million Ads transcribed with AI. The questions we ask are in bold headers. Sam has always been at the forefront of audio advertising and creativity, at its very start when Ricky Gervais returned to Xfm in 2001. He...